Table of contents – Start an online business
1.The How – the money making online business formula
What is a sales funnel?
What you need to start your business online?
The Value Magnet Sales Funnel
How much can I make online?
How to get traffic to my website?
2.The What – what can I sell online? How to find a business idea for an online business?
How to find a business idea?
How to package your business idea?
3.The Who – who is your perfect customer?
What is a buyer persona?
5.Bonus: Tools to build your online business.
When you are thinking about running an online business, you might have couple questions pop up in your head. Questions like:
I totally get your concerns – we have been in your shoes ourselves when we were just starting out, just a couple of years ago.
If you don’t know our story – in 2014 we left very well-paid jobs in a corporate world and decided to start our own online business. We had no idea what kind of business, where to start, what to sell, and how. We just knew we wanted the freedom of running a business online. Fast forward to today, we moved to the other side of the world (from Poland to Canada) and are happy running our own online empire.
Somewhere along the way, we worked out how to make money online and how this whole “online business thing” works. And on top, how to set it up in a way that supports our lifestyle and our urge for freedom.
The thing is: people seem to overcomplicate things in the online world and focus on things that… don’t matter. In reality, there are really 3 main things you need to know and have in place to run a business.
You need to know WHAT is it that you will offer as a product, WHO will your audience be, and HOW you will provide them the product (aka, what is your sales mechanism/vehicle). That’s it.
And in this post, we’re going to lay it all out for you! How to go about making money the easy way, so you won’t get stuck with a half-baked business, no clients, and a massive pile of overwhelm.
Ready to start your online business? We will start with the sexy part – the HOW. And if you need answers to WHAT to sell online and WHO will buy it from you – just continue reading to find answer towards the end of this guide.
Ok, let’s talk about how to build all the pieces of your online business. We need the strategy, the tactics, and the tools. And we’re going to cover it all.
First of all, let’s talk about a sales funnel! Wait, what? Hold your horses, mister. WTF is a sales funnel?
Let me fill you in (it’s going to be a fun ride)…
When trying to learn how to build an online business, you will often find people talking about a sales funnel or a marketing funnel. A funnel is a kind of a recipe that you use to get all the online business ingredients together to cook something delicious for your lifestyle 🙂 Something that brings money – a successful online business.
A sales funnel – in simple terms – is a process (a journey, a path, if you will) that a person who has never even heard about you (nor about your brand, your business, your product) needs to go through to purchase your stuff. It will all become clear in a sec, so keep reading!
You should never leave your business operations to luck or randomness (that’s why relying on referrals sucks!). If you only had a website with some products on the page, you would leave sales to entirely random acts of luck – maybe someone will find your store, maybe not. Maybe someone will buy, maybe not.
And because you need to be in control of what’s happening in your business, ALL-THE-FREAKING-TIME, you need to design and create a process that your potential clients will go through. A process that you control and a process that will take care of all of the sales funnel stages – from getting to know you, to being interested in your offer, to buying from you. You need to take care of getting as many people from one stage to another. And that is why you need to know how to create a sales funnel! Because a sales funnel is…
No, not really magic. Just some good marketing flow and math 🙂 Ready to cook your own funnel?
BTW – this is a long post? Would you like to download a PDF version of it so you can read later? If so, click >> HERE <<
Before we go into cooking the secret sauce to make some cheez 😉 let’s talk “How to start a business” ingredients. Ready for it? There are just a couple of things we need before we jump to action.
To have a business online, you need to have a website. You will use it to publish your content, drive traffic, get subscribers and make sales.
WordPress gives you more options for blogging and to play the long-term business game. Btw, you can totally start earning money blogging! This guide will give you some ideas for creative ways to make money blogging 🙂 So, for WordPress we recommend using ThriveThemes to build your WordPress website as it is a very powerful marketing and sales platform. ThriveThemes offers tons of homepage and landing page templates.
ClickFunnels is great if you want to test out your ideas quickly. You just build a sales funnel and see if your idea makes sense. ClickFunnels gives you tons of templates for you to use as well. So, it’s super quick.
Besides this, you will just need to buy a domain and have hosting (hosting is a place on the Internet, a server, that you keep your website on). We buy our domains at Sibername and use Siteground for website hosting.
Email is the main online communication channel these days. You will need a system that both builds your email list with and also sends automated emails and email sequences while you sleep. We use and love ActiveCampaign. It has some very easy to use but powerful automation options. It is one of the best email softwares for small business
For example, dig this: you can send an automated email to a person that visited a specific page or product on your website and say “Hey, Joe, I noticed you visited my 10 Tips To Lose Weight Website, is there anything I can help you with?”.
And that’s super powerful stuff!
Let’s start by explaining what a lead magnet is.
A definition of a lead magnet: simply put, a lead magnet is a piece of valuable content that you give out for “free” in exchange for contact information of the person visiting your website. In other words, someone “pays for” access to content with their name, email, phone #, etc. This free content is meant to help your visitors start fixing their pain or problem.
You will often see this funnel in action yourself – you land on the page, and you are being offered a free PDF guide. You are then asked for your contact info so you can get access to it. Then you are either taken to a Thank You Page where you can view the content, download it, or you are shown a Thank You Page telling you that the link to the material was just emailed to you. Because you left your contact information, you will then receive a bunch of nurturing emails talking about products or offers the business has for you.
Now, here’s the thing: The lead magnet does not have to be a PDF – it can be a free short video training, a checklist, Excel sheet, etc. Something tangible that will help your visitors in fixing their problems.
Why are PDFs the most popular lead magnets?
It will make more sense once you see the full recipe below.
What is a tripwire? In marketing space, a tripwire is a small product/offer that you show to a person that visits your website and signs up to your email list. You make the tripwire offer a very low price ($9 or something like that) to remove any objections to purchasing that your website visitor might have. You also limit the time the offer is available to them (we recommend DeadlineFunnel countdowns). You are not going to make any money on the tripwire, but there are a couple of fundamental reasons why you want to ask your new subscribers for sale – read the full recipe below to get the details!
This is something bigger than a tripwire, but still a smaller than your Cash Cow Offer (next point). It might be part of your Cash Cow Offer or something totally separate.
You introduce the One Time Offer (OTO) because you want to convert your readers into clients as soon as possible. Your OTO is also a bridge to your core offer. I’ll explain it all in a sec.
Last ingredient – the offer that makes you money. Some call it a backend offer. We call it a CCO – the Cash Cow Offer.
This is your main offer to you promote to your current list and subscribers as well as to any guests and strangers – people that are not on your list. The difference is that the offer is more expensive to strangers than it is to the “insiders”.
Okay, you have it all.
This is a one-pot, simple, 6 ingredients recipe. Let’s start cooking, lol
BTW – this is a long post? Would you like to download a PDF version of it so you can read later? If so, click >> HERE <<
Let’s move on to putting it all together into a sales and marketing template. Yeah, we’re getting into the nitty gritty now!
So the flow goes like this:
Confused? Keep reading, explanation below. Or watch our FREE training!
Let’s imagine for a second that your company is in a weight-loss space (but this same funnel will work for any business). Let’s also imagine Sarah, who is interested in losing some weight. Here’s a potential flow and an email marketing example:
Amazing, right? And while there are few points that require some work here, trust me, it’s totally worth it!
With simple calculations and a low scale, here’s how it can look for you.
Not too bad, eh? Imagine what happens when you get more traffic! Also, some people might purchase OTO at 50% or 100% price…
I bet I know what you are thinking now 🙂 If the below is not what crossed your mind when reading this guide – message me HERE and let me know.
So if you’re still thinking: “Ok, great, this Mike-guy seems reasonable. But is there enough people to buy my products? Is there really any money in this space?”
Here comes the most shocking statement in the whole guide. Online business is a numbers game. It’s all math. Not magic!
Here’s how it works:
This is obviously simplified, and there are variables to the bullet-points here, but the main idea behind it is this: the more traffic, the more purchasers, the more $$$ you make. Obvious, right?
Do you think you have enough in your Zone Of Genius (if you’re not sure, read below to find out your Zone Of Genius) to create a $10, $37, $500 product?
I am sure you do!
Do you think you can have 100 people buy a simple $10 digital product from you?
A product that will help them achieve a result, help them save money or do something faster, more efficiently. A product that will help them find the best vacation packages, or the best workout routine to get the stubborn belly fat out of their life. It’s just 100 people. It really is not that hard.
To put it into perspective:
You get the idea… It is totally within your reach!
BTW – this is a long post? Would you like to download a PDF version of it so you can read later? If so, click >> HERE <<
What is really important in this funnel is smoothness, consistency and “keeping the scent.” The funnel has to be designed to move people from one step to another. From a visitor to a subscriber, from a subscriber to a client, then to a regular client, and finally to a lifelong fan.
Sarah landed on our imaginary page because she was interested in a weight-loss topic. You did a great job at having her interested in your Value Magnet – you got your foot in a door. Now, you just need to ensure that the next steps make sense for Sarah.
So for example, if your Value Magnet is “The best weight loss tips for quick results”, then the blog post leading to your Lead Magnet cannot be “The best hosting for your website.”. C’mon this makes no sense, right?
It has to be something that is a next logical step for Sarah to take – in this case we are offering her “The 10-day foolproof diet to lose weight” ebook. This is a way better fit! If Sarah opts in to receive that ebook, this clearly means she is totally interested in the topic, right? And that means you can send her a sequence of emails that help her lose weight.
Again – because I need to make sure you really get my point ;), if you sent her emails about anything other that weight-loss, for example, the best bikes, that would not make sense, even if you gave amazing discounts on bikes!
Sarah wants to learn more about the weight loss, not bikes! So your email strategy has to make sense!
So everything you do – from Value Magnet to Lead Magnet to Tripwire, to One Time Offer to Cash Cow Offer has to keep the scent.
Of course, you can deviate a bit from “Weight Loss diet” to “Best shoes that help lose weight” but make sure that it makes sense to Sarah and fixes her problems! Always remember your audience’s needs and their pain points and don’t push offers that make no sense to them.
Tripwire is optional. You don’t need to implement it, but we strongly recommend you do. When people sign up to your email list to receive the Lead Magnet, they are taken to a Thank You Page. And 99% of subscribers will read this page. This is an AMAZING opportunity for you to introduce your small offer. Something that is a no-brainer for them. The Tripwire should cost under $10.
Again, you are not making big money on this, but the main reasons to have Tripwire are:
As you build your business, you will find more tripwire marketing ideas!
As you already know, it is easier to sell to an existing client than to acquire a new one, so there is that. Here are a couple of other reasons:
In general, One Time Offer is a small product. It might be a standalone product, or it might be a part of a Cash Cow Offer. What does it mean?
For example, if your Cash Cow Offer is a 6-modules course, your OTO might be just one module. If it is a standalone product, it should offer a partial solution to a bigger problem while your Cash Cow Offer solves that big problem.
Why is OTO offered at a low price? To remove the entry barrier. It’s also a low-maintenance product (no fancy one-on-one consults, no calls, no extras that require your additional time).
In terms of pricing here’s a rough framework you can follow:
Of course, you can decide on different pricing for your offers, smaller discounts or even no discounts at all, etc. It’s your business after all. But that’s something that works for us, so why not give it a try.
You need a warmed up audience. People who know, like and trust you to pay you a little bit more money. If someone has not purchased the OTO from you, it might mean that this person needs more time with you. They look for more proof that you know what you are talking about, or simply are not ready to purchase now. If you offered your Cash Cow to them, your conversion rates would be really low.
If someone is not ready to buy from you, that is ok. You still can win their hearts.
If you have more than one OTO, you can move them to a different funnel (with ActiveCampaign it is done automatically). You should stay in touch nevertheless. Just keep sending them valuable emails with hints, tips and tricks, and links to your new blog posts and trainings – webinars, Facebook Live videos, etc. It’s part of your email marketing strategy.
You will need a couple of introduction emails sent to those who sign up to your email list (with links to download the PDFs or training videos you offered as a Lead Magnet). These are very simple, few paragraphs emails that are sent out automatically.
This begins your email sequence. An email sequence is just a series of emails that are being sent automatically to your subscribers.
Assuming you have one Tripwire, one OTO, and Cash Cow Offer, you will need two main email sequences.
Yes, please do! But don’t start building them all at once, okay? Start with one, and then go from there.
We have 3-5 funnels active at any given time in our business. Of course, you would need to have multiple Value Magnets, Lead Magnets, Tripwires, OTOs. But numerous funnels create multiple entry-points for your business and give you an option to move subscribers from one sequence to another.
So for instance, if you have three funnels, you would have three OTOs. If a person goes through one funnel but doesn’t purchase the OTO #1, you would automatically move this subscriber to a different sequence offering OTO #2. And in few weeks, they may even enter a sequence offering OTO #3.
Now, this topic is huge, but no worries, you’ll feel like it’s a walk in a park after you read this part.
Let’s start with the basics. In the online marketing space, when we say you need to get “traffic”, we mean to get eyes on your product.
And when I say “quality traffic” I mean people who are genuinely interested in what you have to offer. Some people fall into the trap of trying to attract as much traffic as possible, yet they end up with empty bank accounts. Why? Because if you try to sell your weight-loss program to fit-moms, it won’t work, will it? That is why you need to make sure that you are going after the right crowd and that you make it irresistible for them to purchase your product (or at least be interested in learning more).
Going back to the source of traffic – there are two main ways we recommend these days to get quality traffic. They are: Google organic traffic and Facebook Ads.
Google organic traffic is nothing more than people “googling” (it is a verb, isn’t ?) their interest or their goal.
In our example, they would search for “how to lose weight while working long hours” or “15 minutes fat-loss program without equipment” or “how to lose fat when working out at home.”
The advantage of Google traffic is that you get traffic hitting your page that is looking exactly for the solution you have to offer.
The disadvantage is that there is a big competition to be organically (a.k.a. for free) ranked high on Google and that it takes time to prepare the content that will be ranked high. I am not saying this is not doable, and many of our blog posts rank in the first 5 search results giving us a lot of free traffic!
The other thing to consider with Google is people find you, but you cannot control who, how and when.
Showing up on Google and trying to rank high is an attempt to utilize “pull marketing.” When your potential clients visit your page to consume your content, they are “pulling” information, actively searching for the information that you provide.
That’s why you need to make sure your content is good, and you have all the relevant keywords in place. Based on that Google will show your page as part of the results.
Running Facebook Ads agency, this is our bread and butter. Advertising on Facebook is different from Google’s “pull marketing” – it is “push marketing.” Because you are kind of “pushing” your ads and content in front of your ideal customers’ eyes. You know, they were not actively looking for it, it just popped up on their newsfeed.
The cool thing about this: you have control over who sees your ads – age, demographics, geographical area, interests, behavior, etc. You control when, and where your ads are displayed. There are many types of facebook ads to support your situation.
The disadvantage of Facebook Advertising is that while it gives you fantastic targeting options and saves you time (as you don’t have to wait for someone to type in and search for the content and you don’t have to wait for the content to be ranked anywhere), you need to pay for the ads. But it’s still well worth it!
What we recommend to do is a mixture of both – free organic traffic from Google and Facebook advertising. Works like a charm!
Ok, so you know now HOW to build your online sales funnel. But if you are just starting out, you still might have a question or two about the first steps in the online world.
The biggest question we had in our heads when we left our warm corporate gigs was – what are we going to do in our business?
And we were not alone. We were asked this very question by our old office friends ALL-THE-TIME (and we still are!).
“Yeah, cool, I wish I could leave my job too as I want to [paste your freedom definition here], but what am I supposed to sell? How am I going to make money online?”
This sounds like a huge problem, but in reality, it’s not!
We added this leg to our service-based business (with a simple WordPress website and a Woocommerce store) and did really well, but…we did not enjoy this model. There is a lot of hype around “dropshipping” these days and how it is “easy money,” but here’s the thing: once you start doing it, you realize it is not really that easy. Trust us, running marketing Facebook Ads agency and helping various businesses with effective marketing strategies and advertising, and we have seen stories you would not believe!
We did not go the dropshipping route, but we came up with our own products – a planner for entrepreneurs, the Rebel’s Agenda [still available] and the [discontinued] Renegade Desk – a portable standing desk. We designed those products ourselves and outsourced the manufacturing. What we don’t like in this model is that it is not passive, there is a lot of work with order fulfillment and a lot of customer service. And if you don’t want to be the one packing & running to the UPS store few times a day, you need some fat margins that are not always competitive.
When you are an affiliate, you promote someone else’s product/service in exchange for a kickback (it’s called affiliate marketing). This is a great model if you have tried the product yourself and if you have a big audience that you can promote to. We do have a bit of affiliate-based revenue mainly through affiliate links to tools/services we use and recommend. We genuinely love the products we recommend (check the tools chapter below to take a look at some of them), but this is not our primary source of income.
This one is a beast!
There are so many advantages of selling digital products/services online! I am listing just a few of them below. Here’s why we love this model so much:
There is no fulfillment, there’s no shipping, nothing.
And you don’t need to create an online course. There are many other digital products you can create and sell!
Keep on reading, my friend to find the answers, we’ll show you the way!
[Spoiler alert – you can make money online with simple digital products! But, shhhh, don’t tell anyone!]
If you are still reading this, it means I succeeded in convincing you to start or grow your online business selling digital products. But we need to answer one more question, which I know is in your head – what the hell am I supposed to sell if I don’t even have a business idea. You’re like “dude, I am just starting out, and I am confused as hell.” I feel you. So I answered that for you below.
Here’s how we always recommend approaching this challenge (and that is precisely what we did a couple of years ago). You might not realize this, but every one of us has a zone of genius. Something we have experience in, something we are good at, something we love doing.
Check out this amazing drawing I did for you… 😉
The best case scenario is to start doing something that is in the intersection of the three + something that people are willing to pay for.
So yeah, your goal is to be in the “red” intersection of the four “circles.”
Here’s the thing though. You don’t need to be in that red intersection just yet. Your goal now is to start, to get momentum, to get that cash flow going, while you figure the rest of the puzzles out. Keep in mind – you are not deciding what you will do in your business for the rest of your life. Online business is very plastic and flexible, and you can always change directions (we did that couple of times already). You have to start somewhere. The biggest mistake we see people do is they procrastinate, trying to create this amazing, super polished, second-Facebook type of business. Read more, and you will realize that you don’t need to be even close to second-Facebook to make decent money online.
This is the basics that often get overlooked. Every business needs to solve clients’ problems successfully. That’s how all the businesses in the world work. For a business to make money, you need to make sure that there are people who have a problem that needs fixing and that they are willing to pay for the fix. The secret sauce to make more money is to either solve more people’s problems or solve bigger problems.
Your goal now is to find that piece of your genius that other people are looking for to fix their problem.
Again – this is not set in stone. You are not giving your kidney away. Your job now is to start generating income online. The rest will fall into place with time.
This exercise of defining your Zone Of Genius is a fun one, but to some, it might seem a bit tough. Especially if you are in a 9-5, corporate setting, you might think that what you do in your job is the only thing that you are capable of. Nothing further from the truth!
When we did this exercise ourselves, we found over 20 different ways to help other people fix their problems. From small things on how to wrap your head around pivot tables in Excel (yes, it is a thing, and yes, people pay money to learn it!), to teaching people how to safely drive their cars in a snow, to self-defense, workouts, diet, building websites, creating productive habits, etc.
Think about the results that you got for yourself or others. And think if you could replicate those results – meaning if there is a way to help other people achieve what you’ve done either by teaching them OR simply replicate the results for them.
How do you do it?
There are a couple of questions to start with that might help you out:
Example – people pay designers a lot of money to get them a logo, business cards, social media posts (or really just anything) designed. But what most people don’t know is that there are tools out there that are super inexpensive (I love Snappa!) or even free (free Canva with some limitations) that can get very good design results. Our “how to use Canva” blog post was one of the biggest traffic-generators for our business in Poland.
So think about things that you, your friends, or family pay for and see if you know a way to do the same thing for free. You can take that knowledge and teach them (sell your knowledge) how to achieve the same result without spending money on additional services or tools over and over again.
This is another angle to look at skills/experience you can sell. You have been on Earth long enough to have acquired some skills that other people are looking to have. Very often we simply forget what we know. As ambitious people (yes, I mean both you and I), we always look up and want to learn more from those who know more. But we forget that there are still people who are a step behind us. Those people are in a desperate need to be where you are right now. So show them the way.
This exercise was an eye-opener for me to go through. I did not realize there are so many things that I can share with the world.
It’s your turn now – map out every single achievement that you had personally or professionally, for yourself, a client, a boss – doesn’t matter. What matters is you were behind the results. You made it happen. So for example:
As you can see not all of this is “business-related.” In my case, I went through all aspects of my life to identify what I can teach other people – sports, nutrition, marketing, tech skills, driving skills, etc.
What is important is that it has to be something measurable. So instead “I built muscle” you would write down “I gained 20 LBS in lean muscle mass in 10 months”.
Your task is to write down your achievements – it’s a very powerful exercise (that can make you some good money)!
If you cannot think of anything you achieved or are good at – ask your friends! Sometimes the most obvious things are the hardest to spot. Your family and friends can help you identify your zone of genius. You can also use this as a research and feedback tool once you created a list in #2 above – take the list and ask your people for feedback. Mark those achievements that they also identified as the once you’re good at.
This is a clear indicator of what you love doing. The question you want to ask yourself here: Is this something you are good at and can teach others? And, more importantly, do you want to turn your hobby into a business?
Ok, now that you have some pointers on how to find your business idea, the next step is to think about the package. How to package that idea so you can sell it. And I’m telling you, this part is so cool!
This is an eye-opener for many – there are so many easy ways you can package your knowledge and sell it online. Here we go with just a few of our favorites.
OMG, this is such a powerful way to sell (you will learn more about it in the next chapters), and it is so easy to create and deliver. When I say “ebook,” I am not talking about 200 pages, edited, professionally designed Amazon digital book. I am talking about 30-60 pages guide on a topic that you are an expert in. I am sure you have seen those cute recipe ebooks (check out minimalistbaker.com for some good vegetarian recipes!) or some other guides that show you how to build something (a potato gun?). That is exactly what I am talking about. If your zone of genius is losing 50 LBS in 12 months, explain your process, describe your workout routines, share your meal plans, include images and instructions. And off you go to sell for $9-$29/piece. “$9, are you crazy? I thought we are talking millions here, Mike”. Patience! You won’t be disappointed!
WTF is a masterclass? That is a fancy word for a training video. You can easily record a training video that you can then host online (we use Vimeo to do that – click the link to get 25% off discount!) and sell access to. Yeah, I get it, not everything can be taught on video, but so many things can!
Let me just tell you, you don’t need to be a coach or a teacher to create an online course. They work whenever you have something you can help people with. You can teach them something, you can explain how something works, or how you use it. Opportunities are endless, really.
There are a couple of ways you can build your online course.
And here’s the thing about the courses – the online course DOES NOT have to be this crazy huge $5,000 signature program with perfectly edited videos, beautiful websites, expensive cameras, and voice-overs! It really doesn’t. Substance over form! You can make money, REALLY GOOD MONEY, with simple online courses and enough traffic. No need to go fancy-schmancy.
Off to the next point.
Now that you have identified The What (what to sell online, how to find a business idea) it is time to work on The Who – who is going to buy your product!
The pressing question here is “who will buy my sh#t, Mike?!”
Well, it is pretty easy…
When you went through The What and your Zone Of Genius above, you came up with a list of skills you can turn into a product. Now, the easiest way is to take that product and offer it to people who are similar to you. Make sense, right? I mean, if you had some additional body fat that you lost in the last couple of months, it is logical that people similar to you – so those who currently carry those extra Lbs/Kilos – will be interested in losing weight as well. And because you were in their shoes, just a couple of months ago, it is going to be easier for you to find the “voice” and communicate your product to them. You still remember the pain points, you know what their problems and needs are. That’s why we always start with identifying your personal Zone Of Genius, as this will put you in an “authority” position and will allow you to speak from your experience. People will resonate with your message and your product because you are hitting their pain-points right in between their eyes.
This weight-loss example is quite broad, and you could go a bit more granular here. So for example, instead of going after everyone who wants to get lean(er), you go after people in a particular industry, doing certain jobs. You might be a corporate executive or a student, who was working/studying/partying long hours and as a result got some additional, unwanted weight. In this scenario, you could offer your product to people in this exact same situation. Again, this will make your story and your product resonate better with your audience. People will follow those who were in their shoes and were successful in getting a result they want to achieve.
Here’s a concise definition of a persona: it is a fictional portrait of your ideal customer. You create buyer persona to easily identify types of your clients/audiences. Differences between various personas might have an impact on how you communicate with them, what product delivery methods do you offer or even types or variations of your product(s). When creating a buyer persona you think about their demographics, patterns of behavior, their goals, what motivates them, where they spend their time, how do the “consume” content or other products of the same type as yours.
Let’s keep the weight-loss product as an example. Let’s say you are a former corporate worker, hustling the corporate ladder, working long hours and not eating right. Always busy creating new reports and management board presentations (story of my life, btw). You quit your job, as you were fed up with this whole corporate BS, you started an online business, and you finally had time to take care of your body. As a result you lost weight, and now you want to offer a product – Weight Loss Program For Corporate Hustlers.
If you’re concerned if the Corporate Hustlers are your best bet, so you are considering going after a different niche (sometimes called a “vertical”). What you would want to do first is to identify a couple of characteristics of your product and think about other personas who might be in the same situation:
This is just an example table (that might or might not make much sense for the weight-loss space 😉 ). The idea is to try to find audiences that have pain-points that you can address with your product.
Also, to expand your market, you would offer your product to a new persona. Then you can take this intel and use to advertise, re-brand or re-package your product. It really can be the same product but communicated differently or provided via a different medium (website vs. app, text with images vs. video, etc.)
This is a damn long post, so let’s sum it up.
Here are the steps to start and grow your online business without building huge online programs, or dealing with difficult launches:
That’s it. Your 10 steps to freedom. A game-changer.
And yep, it’s that simple!
Okay, real talk: it’s not all easy-breezy, but it’s definitely doable, and totally worth the effort!
If you want to learn more and introduce this funnel for your business, join us on our FREE training
Depending on what you want to accomplish in your business and how your funnel is designed, you might need a tool or two to get it running smoothly. Below is a list of some of the best tools we use in our business that we totally recommend. From online tools to books, to tools helping us relax and meditate!
Let’s dive in…
Thrive Themes – if you are using WordPress, Thrive Themes is a powerhouse of themes and plugins you need to create your online business. It is a Theme designed with marketing and making money online in mind
ClickFunnels – if you want to quickly test your business idea, or put a funnel together, ClickFunnels is a way to go. Super simple, but powerful tool to build websites and funnels
Ecamm – a great tool to run Facebook Live broadcasts. Allows you to schedule broadcasts, go live in your Facebook Groups, on your page, on your personal profile. You can interview quests, add overlays (ex. your logo), show live comments on the screen, go live from two cameras. If you’re using Mac, Ecamm is a must have!
Bookafy – if you want to schedule calls with your potential clients without the hustle of going back and forth with emails (the usual “what’s the best time for you to meet, can you do Monday, 3 PM EST, what’s your time zone, etc.”) then try Bookafy. It connects with your calendar, checks for your availability and allows for the second person to book a call directly in your calendar.
Zoom – this is a great tool to host online meetings with your clients, run webinars or Facebook Live broadcasts. It records your sessions as well. It is like Skype on steroids!
Woocommerce Memberships – it is a WordPress plugin that will turn your website into a membership site allowing you to hide your content behind a login gate. Perfect for creating online courses and selling digital products.
Woocommerce Subscriptions – another WordPress plugin that allows you to charge your customers on a monthly basis (subscription-based model).
Vimeo (25% off!) – one of the best video-hosting platform to upload your videos that you can use as your digital product. It gives powerful privacy options that limit the risk of piracy. If you wanted to store your training videos on Youtube (not a good idea!), they can be easily shared and downloaded by people who did not pay for them. With Vimeo, you can prevent that from happening. Click HERE to get a 25% discount!
Siteground – when it comes to building your website, you need to have a reliable place to host your pages and content. Siteground is super fast, super reliable, and has amazing customer service.
Sibername – if you need a new domain name, head on to Sibername. They even have a cool domain name generator.
ActiveCampaign – this is one of our favorite and most essential tools. It is an email marketing system that is VERY powerful. It can save you tens of hours a week automating your marketing and increasing your sales at the same time.
WooCurve One Click Upsells – it is a must-have for anyone who uses WooCommerce on WordPress and who wants to increase the average order amount. Woocurve adds a functionality where another product can be added as an upsell to already purchased one. Something not normally available in Woocommerce.
Handsome Checkouts – another WooCommerce plugin that changes the ugly checkouts into the high-converting checkout machines. Also gives an opportunity to turn any page or blog post into a beautiful checkout!
Pixel Your Site Pro – if you are serious about your business, you need to install Facebook Pixel on your website. Facebook Pixel is a piece of a code that tracks what’s happening on your website. It allows you to create audiences out of those who visited your pages. Now you can show your ads to them and “follow” them with ads. It also allows you to create a lookalike audience = an audience that is similar to your current website visitors. Super powerful. With PixelYourSite Pro plugin you can do that with just a few clicks (even if you have no idea what Facebook Pixel is!)
SalesMsg – everyone uses text messages. If you want to leverage this channel in your marketing, then head over to SalesMsg. You can connect your email marketing with text messages marketing with ease using this tool! Go, and sign up for that trial!
DeadlineFunnel – this tool allows you to create that limited time offers for your Tripwires and OTOs. You can show the same countdown on your page, in your email and any other form of communication. And the countdown will be individual to each of your website visitors. Seriously, it’s that amazing!
G-Suite – if you are running an online business, you need to have a reliable online office. Using Gmail is no longer an option. Sign up for a professional/business version of Gmail – the G-Suite.
Sign up using these codes to get 20% off the first year on either G Suite Basic or Business plans:
Basic Plan USA 20% discount code: RDFLXK3P6HV7JR7
Business Plan USA 20% discount code: NCEFYHXTYV6CLLM
Basic Plan Canada 20% discount code: F7NGWW9GQAFRV67
Business Plan Canada 20% discount code: F93DPQTQXYPHNC6
Google Play – we use a couple of great Android apps that help us stay productive throughout a day. MeisterTask for example. If you would like to purchase a paid app, click HERE to get a $10 Google Play credit (spend on whatever you want!)
MUSE – a fair share of our day is working out and meditating. I mean working with your brain all day, you need to give it a break. If meditating doesn’t come easy for you, check out this super helpful thing called Muse. What it does it monitors your brainwaves and gives you feedback on how to calm down. You will be more present and get the most out of your meditation. Works like magic! Click HERE to get 15% off!
Don’t forget to take advantage of our FREE training on how to build this kind of setup for your business!