Do you ever want to invest in that new course or business coaching program, or copywriter for your page, but at the same time you are afraid to spend the money?
Maybe you’re operating on that shoestring budget; stressed that you wouldn’t be able to make an investment back because your current business situation doesn’t bring in a steady reliable income as it is.
Refusing to invest in yourself and your business can lead to the biggest trap business owners fall into: staying too long in the early stages of building a business because you don’t make enough money online despite all of your effort.
It’s the feeling of being so afraid to invest and fail that actually keeps people in a vicious cycle of failure and no results. So, they end up exhausting themselves to the point that they are so burned out that they simply can’t keep their business afloat.
You know, the hamster wheel shit. And honestly, we know how it feels, because we’ve done that too…
Here’s the hard truth: when we just started out (back in Poland, Europe), we thought that every new business needs to go through this bootstrapping phase with trading long-hours of hard work for future gains. We were waiting for our perfect clients. You know, the ones who would buy our signature products for thousands of zlotys (a.k.a. Polish dollars 😉 so we can finally make money online.
Let me tell you – it wasn’t easy, and we’re sure you can relate. When you’re figuring your business out – what you want to do, who your perfect audience is, what should you offer them – it’s hard to get everything just right. You just don’t know all the details yet. And when that happens, there’s no way to build the big product; a course, or any other offer. Something that would bring big bucks. You just don’t really know what product to create, the offer, how to price it, how to structure it. Heck, you probably don’t even have an audience.
When we started out, we weren’t ready for a “signature offer” that we could launch and make a gazillion dollars with. We had literally zero sales skills. Creating big info-products took loads of time and felt so overwhelming. In addition, we were just learning everything about having an online business. What makes matters even worse is that you don’t have the money to invest in marketing, so you don’t get the traffic you want, so you don’t make money, so you don’t have the money to invest.
And this sucked big time! (Not to mention it was a totally unnecessary waste of time and money.) We left our very well-paid corporate jobs to make money online, and we just had to make it all work!
That’s why we’re obsessed these days with getting to the point of financial peace of mind in the right away. AS SOON AS POSSIBLE.
Fortunately, with time, we have come up with a solution that brought us consistent passive income without launches, sales calls & selling expensive products that (let’s be honest here) are hard to sell. I mean, if you don’t have a perfect offer-audience match, it will be hard to create and sell your “signature” $1k+ product.
What worked great for us was passively selling just a few smaller, cheaper products offered on a constant basis instead of a one big $1k+ product.
And let’s keep it real… when you’re still “fresh” in the business, learning the ropes, testing your business ideas to make money online, it’s just way easier to start with a smaller step you are ready for than getting all overwhelmed with “going big” that you end up not making any move at all. Would having some consistent passive income that gives you some stability help? Obviously!
Start with a paid ebook. It’s so much easier and quicker than creating a vast and overwhelming course with a complicated kick-ass marketing funnel. It’s so much more effective to have a simple sales process with a few steps rather than an elaborate sales process and follow-up sequence. Does that make sense?
If your answer is “hell yesss!”, keep reading because here’s the marketing strategy we use – and you can totally use it, too! Btw, if you want a full-blown Ultimate Guide on starting, growing and running an online business, definitely check out our Guide here
Again, the idea is super simple. Build a foundation for your business to get you consistent cash-flow and passive income. At the same time, you can build your audience and grow your business by offering simple products/offers that don’t really need much “selling.”
Here are the steps we always take to make this work for us:
You’re building the foundations that can hold your future empire without doing the stuff that you may not be ready for yet. How cool is that, right?
So now that you know what it is let’s get to actually figuring out your C-F-O. You need to figure out what they will be and give titles to all three in a way that they are in line with each other. So if a person is interested in a topic, they will naturally want to go through your content, then download the freebie that complements it, and finally pay for the offer that is the logical next step to help them out.
We use a simple template. What helps us is thinking about the C-F-O before you start putting the content together – once you have the headlines and the flow, it is easier to sit down and come up with a table of contents, discussion points, etc. And then, once you have a table of contents, you start writing/recording the video to talk about those points.
Want to grab the template we use? Just click the button, and we will send you the link via Facebook Messenger:
Make a copy of the template to fill it out. (you see what we’re doing here?)
PRO TIP: Never create any paid offer before you know people will buy it.
Okay, so that’s it. This is exactly the way we plan, create, and sell our products and create some good sources of passive income. And OMFG it works!
BTW – we’ll probably want to create some kind of a paid course around this process in the future (so let us know in the comments if that’s something that interests you) but for now…
…we decided to create a Facebook group around this topic. This new group will be a kind of a DIARY of how we build it from scratch for our Bizness Rebels brand. Raw, unedited, authentic.
The idea is to DOCUMENT all the steps we take.Sounds interesting? Come on in!
We called the group Income Without Launches 😉
We’re still playing with the bot, so the link will be delivered using our friendly bot – Pola 😉
Join the Income Without Launches group here ? https://manychat.com/l8/biznessrebels
Oh, and don’t forget to tell your friends!