What’s the big deal about this whole live streaming on social media? Are those live videos on Facebook really good for business? And why should I even bother doing them?
If you’re like us (you know – the practical entrepreneurs), those questions might be popping up to your head every time you see another person going live on your newsfeed.
So you go and google Facebook Live Video Streaming (well, you don’t have to because we did it for you already), and it seems like there are plenty of tips on this topic. There are posts explaining how Facebook Live works, how to set things up, and what items to talk about when going live. And that’s all super cool when you are just starting out.
But hold on a minute! What entrepreneurs really want to understand is how to drive more traffic to my website and eventually sell as the result of using Facebook Live. Am I right?
And yet this part, which seems to be way more important, doesn’t get that much of the spotlight. But you’ve come to the right place. That’s where this post comes in.
We get it: everybody and their uncle seem to be doing Facebook Live videos recently. But there are quite convincing reasons to jump on that bandwagon. We just named the most important ones below, in case you’re not convinced yet:
These points are quite convincing, aren’t they?
So let’s move to how you can actually leverage those live videos.
So here’s the thing: your content on Facebook Live is like a blog post on steroids. So you can pretty much treat it like it was a blog post. This means it’s not like going into the completely uncharted territory. It’s still content, only in the form of the live video. But the cool part is: with Facebook Live, your results will be faster & better.
But you have to know what you are doing. That’s why preparation is the key. So here are our best Facebook Live tips for what to do before you even start broadcasting.
So with all this, you are ready to go live. And that’s the easy part. You just go to Facebook (either on desktop or mobile), choose your Page, click the “LIVE” button, Start Live Video, and start talking.
Okay, I get it, you may still have some questions before you actually push that “Start” button, so keep reading!
If you are a business, you want to do Lives from your Page, not your private profile. Why? Because this gives you way more possibilities and is also in line with Facebook’s rules. When you use your Page for broadcasting live, you get access to the insights on how did your video performed. Then you can optimize it for search and use it for all kinds of ads (we’ll cover all of this later in this post). You wouldn’t be able to do any of this amazing stuff from your private profile.
What you can do, however, is to share your video to your private profile or a Facebook group once you start broadcasting. Or use broadcasting apps that do it for you. We use Ecamm for Mac to go schedule our broadcasts and go live in our Facebook Groups
It all depends on your niche, but in general what’s so appealing about the live content is that it’s raw, unpolished, and happening “right now.” It’s about connecting with people in an honest way. So it doesn’t need to be perfect. Lots of our Lives are just us talking to our phones wherever we are at the moment when we feel like going live. That’s it.
Sometimes we use airpods; sometimes we use Ecamm for Mac, pick up the professional mic and diva lightning if we record at home and the sun is not that bright. But honestly, as long as people can hear you and see you properly, you don’t have to worry about any of that fancy stuff. So just be reasonable.
It’s all up to you. After all, this whole thing is very much about your personality and authenticity that people want to see while getting some value out of it.
If you need some pointers, this is a pretty good flow you can use:
Not too bad, eh?
But the truth is, the fun is just about to begin! So keep reading not to miss out on the really cool tactics most people forget to take advantage of.
So you’ve done your Live video. That’s great! But the truth is that because of the way Facebook’s algorithm works, very few people will even know about it. And that’s a bummer. Or at least it would be if you didn’t follow the next steps. So here’s what you really want to do.
After your Live video is ended, let’s jazz it up:
A. Post your video on your Page. Facebook will ask you to do this just after you click the “Finish” button on your Live video. It means that you’ll share your Live on your Page as a video for all the people who didn’t have the chance to catch it live. Go for that “Share” button, baby! (Unless you really, really, really don’t want people to see it after it’s live.) You also have the option to “Save” it in case you want to edit it or post it somewhere else. Most of the time, we share our videos on our Facebook Page without saving them at this point (you can always do it later).
B. Make edits to your post if necessary. Update the description, include a call to action, add the links you mentioned in the video, etc.
C. Reply to the comments that you either missed or the ones that appeared after your Live video was complete.
D. Optimize your video. Now, this is something you need your desktop for. Here’s how to do it:
So here’s the truth: even if you’ve done your best with your live video, even if people love it, even though Facebook favors it, you will still not reach most of your audience. That’s the fact. Without ads, only a part of your Facebook fans will see your video organically. Luckily for all of us, video ads are still the cheapest advertising you can get – you can get people to watch your video for as low as a couple of cents! So don’t worry, just jump into your Ads Manager and get some eyeballs on your video!
We usually run really simple ads for our videos:
So far you were focusing on getting people to watch the video. Which is a good thing to do, especially if you used a Call-to-Action and people are now reacting to it. But that’s not all you can do. Actually, doing only this is like leaving money on the table. Seriously!
Because what Facebook allows you to do next is even better. Think about it this way: people who watched your video, they must have been interested in the topic, or somehow captivated by the headline… I mean there must have been something that got them watching, right?
Wouldn’t it be great to go back to those exact people, to remind them about your Lead Magnet, or to show them more of your stuff?
Guess what? Facebook allows you to do all that with retargeting ads.
And we’ll show you how easily this can be done.
Custom Audience is a group of people who have already shown an interest in your stuff. In this case, we want to create a Custom Audience of people who have watched part of your video so we can come back to them and show them our ads.
So where do you begin? It’s pretty straightforward.
Here’s the hint: when you broadcast shorter videos, you’ll likely have a higher percentage of completions. So you may want to try starting with short, condenser, and super valuable videos to populate your audience.
Once your audience is ready, you can go to the Ads Manager and create your retargeting ads.
And this is huge! It’s the secret weapon of marketing.
With retargeting ads, you can still win the viewers over and increases your chances to get conversions. And guess what? They work like magic! They get clicked on more, they raise awareness of your business, and they increase your chances to get sales. So don’t miss out on them!
How do you do them?
Pretty much, you can run whatever ads you want, depending on your goal. In this post we are focusing on getting more visitors to your website, so definitely you can remind people who watched X% of your video to go and download your lead magnet if they yet didn’t have the chance.
But you can also ask this audience to join your mailing list, or even you can present them your product.
The main difference between retargeting and regular ads is that at the ad set level you can choose your new Custom Audience from the list under the Audience section.
So far you learned how to retarget people who saw your videos, but that’s not everything you can do. What if I told you that you could find more people just like those who watched your video? Yes, it’s possible when you create Lookalike Audience based on those who watched your video.
Thanks to that your ads will be more effective as your targeting will be more specific. In simple words, it will be more likely that people who are seeing your ads are interested in what you are showing to them. Pretty damn smart, right?
There’s nothing better than a good Lookalike Audience! It’s like meeting new referrals who are just like your “bestest” clients that you love to hang out with. I mean for your ads, that is.
Lookalike Audience is pretty much new people who are similar to your Custom Audience or to the people who like your Page. In this case, you can create a lookalike audience based on your existing Custom Audience (“People who have watched X% of your video”) that you created in the previous step.
It’s super simple. Just go to Facebook Audiences on your desktop, choose “Create a Lookalike Audience. ” Choose the Custom Audience as a Source, choose the location you want your audience to be from, leave the audience size at 1%, click “Create Audience”. Wait until it’s populated & use it for your ads. That’s how simple it is.
Okay, so now you know a lot of things that you can do with your Live video on Facebook. But that’s not the only way you can drive traffic to your Page.
Let’s be honest, you created the content, now you want to squeeze the most out of this. And another super easy, but also very effective way to do it is to post the video on your blog and benefit from everyone’s beloved free organic traffic (yes, that’s the one that you don’t have to pay for!). Read out guide to learn how to leverage that free traffic to your site.
What are your options?
Oh, one more tip: If your site is on WordPress, you can make it SEO friendly and improve google ranking , merely by installing Yoast SEO plugin. Make it easy on yourself. The basic version is free, and it gives you a list of things that you can do to optimize your Page and boost your ranking in the search results. They also give you tips on how to improve website ranking and how to rank on google (important to follow as Google algorithm changes all the time). Who wouldn’t want that, right?
This is the last step. And you really don’t want to miss it. You know, you didn’t get this far only to get this far, right? And most people won’t put in the time. But it’s absolutely worth it. So don’t skip it!
After your video is published and it got some views, you can go back and learn how it performed. Based on that intel you can improve. Get more views, get more subscribers, pay less for ads, and all this good stuff!
So here we go! There are three places that you want to check out:
Once you get to “Insights”, look for “Videos” on the left-side menu. This shows you information on how all of your videos performed, as well as the top videos. You can play with different time periods to find what you need.
What we like to do, after we publish a number of videos, is to go there and take a look at the last few months (or whenever your videos were posted). Then scroll down to top videos and take a look at Video Views and Minutes Viewed ranking. Is there any topic that is ranking high, is there any particular video doing better than others?
This should give you some hints about what your audience likes so that you can do more stuff that’s similar.
The downside of Facebook Page Insights is that they include all videos, and from this view, you cannot really tell which of them got extra views from ads. So if your newest video is not among the top performers, you don’t see the specific results.
That’s why you want to read the next bullet point.
This is not only the place where you can not only edit every single video but also where you can see all the details of this video. Just click on the video you want to know more about and the new window will pop up.
Now, you get access to all the data about this particular video. Like:
Quick and easy. And all those insights can help you to
This is our 8 step strategy to leverage Facebook Live videos for the best business results. And it is one of our top marketing strategies that we use these days and one of the most important online marketing tips we could give. But…if you want to dive deeper and learn more about internet marketing strategies…
Check out our guide on How To Start and Grow an Online Business and get the behind-the-scenes views of how we squeeze the most out of Facebook Live videos!